Most customer interactions follow the same workflow. The customer places the order, you then deliver the product or service.
But if you don't include some of these critical actions in the lead-up to delivering, you will likely have to chase for payment later.
A "countdown to delivery" is a pre-emptive measure which gives you enough time to delay or stop delivery if the customer hasn't met their deadlines.
In this podcast, RIABU experts Simon Littlewood and Mark Laudi discuss how to put such a countdown together, and how to stick to it.